Author Archives: Susan McLennan

Susan McLennan is a public relations professional helping our amazing clients and causes engage the world in their stories.


How to Gain Publicity – Newsworthiness

Every week, I get calls from people who want to know how to gain publicity for their business or cause. Many are looking for a quick fix when what they really need is something much more strategic. I can’t blame them. After all, who wants to hear that a solid PR campaign takes strategy, planning [...]

Posted in The Scoop, Volume 3, Issue 1 2012 | Leave a comment

Why be square when you can be foursquare?

I love events, don’t you? I love planning them, promoting them, speaking at them and attending them. There’s something wonderful about bringing people together to achieving a specific goal. And I love the increasing number of tools that help you make your event that much more special. Like foursquare. It’s a mobile app that’s been [...]

Posted in Volume 2, Issue 1 2012 | Leave a comment

Easy Thai Chicken Soup

This soup is fast, easy and extremely flavourful. Soup. Mmmmmmmnnnnn….

Posted in Catering, The Scoop, Volume 1, issue 4, 2010 | Tagged | Leave a comment

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Strawberry Icebox Pie

                    Graham Cracker Crust Makes one 9 inch crust 12 graham cracker sheets (6 ounces), broken into pieces or 1 ½ cups graham cracker crumbs 6 tablespoons butter, melted and cooled, plus more for pie plate 3 tablespoons sugar Pinch of salt Preheat oven to 375°F. [...]

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